> FINALIST

> ID Vision 2040

> City: Shanghai

> Issue: Mobility

Team Members:

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Sidharth Gulati

According to the research by Puybaraud and Kristensen (2015), by 2040 people in Shanghai may work from home which might result people no longer requiring to go to their workplace due to technological development and connectives offered by Internet. Furthermore, suburban and rural areas of Shanghai will also be connected to each other and yet would become self-reliant with their own resources.

However, car ownership in Shanghai is regarded as a symbol of economic success, social acceptance in society and allows people to express their personality. And all these factors need to be addressed by cars of 2040. Forcing the companies to develop new mean of business and mobility.

Firstly, current city infrastructures have more space for vehicles than walking paths. Hence this vision tries to solve this issue. Where walking is the first choice of mobility which is led by a dedicated bridge built for people while ground level is used for other mobility means. And aims to provide new opportunities for Volkswagen in 2040 by turning the company into technology service provider. Customers who want own a vehicle can have their own customised vehicle which is a part their house and will be unique to their identity made possible due to 3d printing facility while the drivetrain platform is own demand. Whereas those people who do want to own one can simply rent shared id pod. This flexible architecture allows Volkswagen to serve different customers and being a service provide provides a recurring income to the company. It only possible for Volkswagen since it’s the oldest brand in China and customer in Shanghai have a belief for German products. Additionally the range of brands owned by Volkswagen Group allows brand to deliver unique pods based upon customer choice of brand like Audi, Bentley etc.