The character Mori 森 comprises of 3 of the same characters, ki/moku木 stacked. Alone, ki/moku means wood, a strong, versatile and important material. Combined, it forms mori森, meaning forest, a vital ecosystem whose strengths depend on the synergy and collaboration amongst living things. The more effective the collaboration between these separate habitats, the more robust the forest. Additionally, in the character mori 森, 3 of the characters hito/jin人 are embedded, only visible to the acute observer. 人hito/jin means human. There’s a symbolic meaning that emphasizes the importance of collaboration between people in a society in order to create a harmonious forest/ecosystem. The name森, thus, is apt in outlining the goals and significance behind the product.